Repair the revenue flows
Welcome, browse, cart, post-purchase, replenishment, review, and winback flows that are stale, disconnected, or missing entirely.
Performance-only growth systems for ecommerce brands in every niche
Recover lost email revenue and automate the busywork - without a retainer.
We repair the flows, triggers, and tracking already inside your Shopify and Klaviyo stack, then agree on the measurable result before work begins. You pay when the lift is real.
- $0
- upfront fees
- 2
- core channels
- 100%
- results-aligned
Recovered revenue queue
Flows + automation backlog
Live audit
Email flow coverage
42%
Welcome, browse, cart, post-purchase, winback
Manual tasks found
31
Support tagging, replenishment prompts, UGC routing
Channel lift model
Email flowsAutomation
Concrete work, measurable checkpoints
Find the leaks before adding more campaigns.
Automate customer operations
Route support reasons, product questions, customer tags, and order timing into follow-up your team does not have to manage by hand.
Make the numbers inspectable
Connect events, cohorts, and revenue checkpoints in GA4 and Klaviyo so everyone can see what counts as lift before payment is agreed.
A clear path from audit to upside
Three steps. One shared measurement layer.
- 01
Audit
We map the current flows, tracking, customer signals, and operational bottlenecks to identify the most credible opportunity.
- 02
Implement
We complete a focused sprint in your existing stack: copy, triggers, segmentation, automations, and the reporting needed to read the result.
- 03
Measure and improve
We compare agreed events and revenue against a defined baseline, then optimize what is proving useful. No lift means no performance fee.
Words from the people behind the brands
The work should feel like it came from inside your brand.
Empyrean Skin · founder review
“What impressed me the most was how quickly he understood my brand voice and messaging, which is pretty unique. So every email that he crafted sounded like it was written by me or the brand.”Watch Derek’s review
Derek · Empyrean Skin
“There was something about the way that he wrote it. And there was that level of personalization.”
Ryan · Lumbazzi“He really does create a lot of value in a very short space of time.”
Eleanor · Robyn Skincare“He went absolutely above and beyond not only my expectations but also what we laid out originally.”
Leigh · Inner ShrineChallenge
A busy founder needs a thoughtful email system, but doesn’t have the time to prioritize it.
Change
The work starts with listening: understanding the brand, its tone, positioning, questions, and goals.
Result
A polished, integrated system that feels true to the brand and runs smoothly in the background.
See all four brands in the review circle
Inner ShrineLumbazziRobyn SkincareEmpyrean Skin
Ryan · Lumbazzi
A considered first impression
Personalization created the opening for trust.
Ryan describes a cold email that felt personal enough to make him give the conversation a chance. That led to a shared vision and a working relationship.
Watch Ryan’s reviewEmpyrean Skin✦Lumbazzi✦Robyn Skincare✦Inner Shrine✦Empyrean Skin✦Lumbazzi
Robyn Skincare · founder review
A system that respects the brand at every touchpoint.
“He designed my entire email flowing system … and he designed the emails as well to really integrate with the brand, its look, its feel, its colour palette, and also its brand voice.”
Watch Eleanor’s reviewEleanor · Robyn Skincare
Inner Shrine · coach review
Room to ask questions, refine, and go further.
“He really was able to capture my voice and he worked with me to sort of further tweak the emails to get them absolutely perfect.”
Watch Leigh’s reviewLeigh · Inner Shrine
Three conversations from the field
The useful details come out in conversation.
Three ecommerce teams describe what changed, in their own sequence and at their own level of detail.
01 / Toys & gamesUK
Where did the work need to begin?
Personalization had become difficult to scale, so customer questions were taking longer to resolve than they should.
What did the first stretch of work make possible?
Within 60 days, we had a clearer system for handling questions and faster customer service resolution times.
02 / Books & mediaCanada
What was hardest to see clearly?
We had no predictive demand forecasting, so decisions were being made from incomplete signals.
And what changed once the process had room to settle?
After 80 days, customers and the internal team were getting faster responses when they needed them.
03 / Coffee & teaUK
What was missing from the support experience?
There was no chatbot or support automation, so useful customer signals were slow to reach the right team.
What did the three-month change give you?
A more workable support and forecasting process, with better forecasting accuracy.
FAQ first, because the model should be obvious
What changes when an ecommerce brand stops paying retainers?
How does performance-based pricing work?
Before implementation, we document the baseline, the events or revenue included, the measurement window, and the agreed fee or percentage. Payment is due only when that agreed lift is visible. There is no upfront cash, monthly retainer, or paid discovery package.
What problems do you solve first?
We look for revenue leaks that compound: stale Klaviyo flows, abandoned-cart gaps, manual segmentation, inconsistent replenishment prompts, customer support tags that never trigger follow-up, and GA4 events that make attribution hard to trust.
Why focus on AI automation and email together?
Email is where purchase intent can be measured quickly. Automation makes the program less dependent on manual campaign scrambling by routing content, customer behavior, support moments, and product data into useful triggers.
Is this only for large catalogs?
No. The best fit is an ecommerce brand with enough customer behavior to learn from: seasonal demand, bundles, replenishable products, support inquiries, or repeat purchases that should be triggered instead of chased by hand.
What happens if there is no lift?
The engagement is built around shared upside. If the agreed result does not happen, you are not funding a retainer while waiting for a theory to become useful.
How do you define and attribute lift?
We use an agreed baseline and measurement window, then inspect the relevant Klaviyo and GA4 events, revenue, and cohorts. We exclude tracking gaps, cancellations, refunds, and changes outside the agreed scope from the calculation.
How long does implementation take?
Most focused implementation sprints take several weeks; the exact timeline depends on access, tracking quality, catalog complexity, and the number of flows or automations in scope. We set the milestones before work begins.
Who owns the work after launch?
Your store, accounts, data, creative, and automations remain yours. We work in your existing tools and document the changes so your team can inspect and operate the system.
Operational trust signals
Built like a revenue control room, not a campaign mood board.
Flow repair before new noise
We review existing welcome, browse, cart, post-purchase, review, winback, and VIP paths before launching more campaigns into a leaky system.
Automation that removes busywork
Customer tags, support reasons, product categories, and order timing become triggers for useful follow-up instead of spreadsheet chores.
Attribution you can inspect
We connect the work to visible events and revenue checkpoints, so performance payment is based on a shared measurement layer.
No retainer pitch. No upfront invoice.
Bring the messy stack. We will find the result we can stand behind.
Send the basics on your store, email platform, and automation bottlenecks. We will reply with a performance-only path: teardown, sprint, or ongoing partnership, all tied to results.